Video : ‘Look’ and Wayfinding - UCI Track Cycling World Cup 2016
Client : British Cycling
Designers : Tangent Graphic
Location : Sir Chris Hoy Velodrome, Glasgow
Duration : 8 weeks
EVM produced and installed all of the ‘Look’ and Wayfinding Programme at the UCI Track Cycling World Cup event that took place in The Sir Chris Hoy Velodrome in Glasgow. EVM scoped the project and manufactured and installed all interior and exterior Look and Wayfinding elements including: venue and track-side branding, broadcast backdrops and Winner’s Podium.
A collaboration between top-notch design agency Tangent Graphic and British Cycling helped EVM brand this sell-out World Cup series event, bringing track cycling fans to their feet in the Glasgow velodrome while broadcasters brought the spectacle to the homes of a multi-million global television audience.