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Preparing your signage for the worst of winter

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Although we’ve had a relatively mild November so far, winter is very nearly upon us.  Office chatter has been filled with worried flashbacks to last winter and the terrible conditions we all had to deal with.  With this in mind, it was decided that people might benefit from a number of posts relating to signage and the winter months.

To kick things off, we are going to cover ways in which you can prepare your exterior signs for the winter season.  With winter comes the risk of high winds, weeks of snow, low temperatures and heavy rain.  There are a number of signage solutions that could be affected by such conditions and it is important to prepare accordingly.

Street Signs

Issues regarding street signs can usually be solved with a bit of common sense.  As the days are getting darker you should make sure you place them somewhere so they are easily visible to prevent accidents and damage.  If you are using ‘A’ board style signs make sure that they are set up correctly to ensure maximum stability in windy conditions.  If possible, securing your signs to something may help them to stand up to harsh conditions and avoid incidents.  In the case of swing signs, they will usually come with a base that can be filled with either water or sand and if being used, should be properly filled to keep them secure.  Obviously, if conditions are at their worst, to protect your investment the best option is to keep your signage indoors until the weather improves.

Banners

Banners can be quite high risk in adverse weather conditions.  They can become dangerous in high wind conditions if they have not been properly secured and come loose.  It is advised in such conditions, larger banners should be taken down to reduce risk.  When securing your banners, another tip is to use you good quality bungee cords instead of cable ties to reduce the chance of it breaking free.

Post and Panel Signs

Larger signs such as post and panel signs can take a real beating in windy conditions.  To avoid structural damage to this type of sign, it is important to make sure they have been cross braced to strengthen the frame.  In some instances it may also be appropriate for an additional post on the frame for improved stability of larger signs.

Illuminated Signs

Illuminated signs are great during the winter months as the lighting really helps your signage stand out.  Winter in the UK generally means lots of persistent rain and it is therefore important to make sure your illuminated sign is properly sealed to avoid water damage.  You should also make sure that your lighting is set to reflect the short winter days, having the illumination on earlier in order for your sign to have the greatest impact.  Sensors are also available to automate the lighting to help you adjust the illumination for when it’s required.  With this in mind it is also important to check that all your lighting is working properly – nothing says unprofessional more than a half lit sign.

Cleaning and Maintenance

In winter, signs can get dirty quickly so it is important to regularly maintain your signage to send positive signals and provide the right impression of your company.  In the case of illuminated signage, dirt and grime can decrease the lighting effect by as much as 30%!  A great way of cleaning and protecting your signs, especially for stainless steel, is to use some WD40 or even some Johnsons baby oil to have them looking their best.

You can plan for all possible situations and sometimes something happens that is out of your control.  In situations where your signage is damaged due to weather conditions or other factors such as vandalism, EVM provide a call-out service to help you return your signage to its original condition.

If you are looking for signage or just want some advice, we can help.  Also if you have any of your own suggestions, feel free to add them in the comments below.

 

 

 

 

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EVM Achieve Quality and Environmental Accreditation

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EVM BSI 9001 logo with certificate numberEVM BSI 14001 logo with certificate number

 

EVM are proud to announce that we are now accredited for ISO 9001 (Quality) and ISO 14001 (Environmental) standards. The standards were awarded by BSI (The British Standards Institution), a world leader in business and system improvement. These awards will have a positive effect on how we operate as a business and on our customers, suppliers and other stakeholders.

The ISO 9001 award deals mainly with quality and the issues of having a successful quality management system in place. To gain the award we had to prove that the quality of our products and services met the required standard consistently. The ISO award is a reassurance to our customers that our work is consistently monitored to meet the high standards they require at all times. Our quality system also ensures that our suppliers meet the same high standards, enabling us to deliver our products and services on time, right first time.

The ISO 14001 award helps to control our impact on the environment allowing us to systematically reduce waste and energy as well as exploring alternative materials and processes that are beneficial to our customers and their businesses in helping to reduce the impact their operations have on the environment.

With a policy of continuous improvement, the next milestone for EVM is to achieve accreditation to the Contractors Health and Safety Assessment Scheme (CHAS) and ISO 18001 (Occupational Health and Safety) in the first half of 2012. We will keep you posted …

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What is Visual Marketing?

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We at EVM brand ourselves as a visual marketing company (clues in the name!); we thought it would be best to explain just exactly what we mean by this and have produced this blog post to help get to grips with the key principles.

Visual marketing is essentially marketing techniques that promote a message using visual media and are required to promote and sell a product or service. Visual marketing can be used effectively to deliver your message to your target audience and is engrained into all your marketing activities.

These techniques are most commonly used in creating brand awareness by major organisations through a logo, based on a memorable and appropriate design, used to stick in the consumers mind. Some famous examples can be shown with McDonalds and their golden arches, the Nike Swoosh and the Apple logo. These visual messages help to produce high brand awareness, which leads to high market penetration, customer loyalty and increased sales. With ever increasing competition in markets it is becoming increasingly important to get your visual marketing correct!

Using visual marketing to help with building brand identity can be done through a number of different ways – it appears through your company logo, signage, vehicle graphics, reception areas, exhibition stands and many other visual cues. These materials must create an image that is unique, appropriate, consistent, professional, and persuasive in order to have the biggest impact.

Any organisation can benefit from having an effective visual marketing offering that can help to increase awareness; it doesn’t matter what industry you are in, if you are a small shop, large public sector organisation or an international property development company, having the correct strategy for your visual marketing can bring excellent return on investment. This can be implemented professionally and in an intelligent way, through a variety of different channels as discussed above and can fit into every aspect of your marketing. Get involved now and see what kind of improvements it can make to your business.

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Hollywood comes to Glasgow – no small thanks to EVM

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World War Z blockbuster and Brad Pitt hit Glasgow later this week. Everybody’s talking about it and because we’re ‘Weegies’ we don’t mind the minor irritation of not being able to get anywhere in the City for a week – hey, that’s Hollywood baby ! EVM got the call to take down our giant banners on George street for our friends at City Building LLP City ‘cos Glasgow is supposed to be yikes, Philadelphia! No problem for us though – we’re blacking out the scaffolding so the post production team can get to work on their breathtaking CGI’s – hope they don’t notice our logo till the credits begin to roll ! Let’s do lunch Brad.

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Joe Rafferty returns to EVM

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House builder’s ‘heart throb’ Joe Rafferty returned to EVM this week as Business development Director after an absence of nearly 18 months. He’s glad to be back and we are a pleased too. Under Joe’s expert guidance and assistance of (expert) colleague Kevin, we are now supplying and applying specialist films for glass and windows to tackle solar heat reduction and the odd bomb-blast, wow! We are also entering the world of creative manifestations – whatever will we think of next!

For those unfamiliar with the different types of specialist films can get a better insight over at http://www.evm.co.uk/window-graphics.

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