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Archive for the ‘Illuminated Signs’ Category

Illuminated Signage (Part 2)- Indoor Edition

In previous blog posts, EVM highlighted the effectiveness and growing interest in LED Illuminated Signage. Especially in the dark and dreach winter months we noted that outdoor illuminated signs present a great opportunity to attract the extra attention your business requires.

Whilst outdoor illuminated signs serve a primary purpose, it is important not to forget about the use of Indoor LED Lighting and the benefits that it can bring to your commercial space or indoor signage and displays.

Increase Brand Identity

A key point to consider is the effect that lighting can have on your marketing and communications strategy. The obvious aim of any retailer is to create a brand that is unique within the competitive space, with a memorable brand message that lasts.

More specifically, by simply incorporating indoor illuminated signage or lighting areas to your commercial/ retail space you automatically enhance your brand identity and the brand message you wish to relay to your customers. Colour schemes that resonate with your band and the visual effects that LED lighting can create can help tie together all aspects of the message you want to deliver.

Retail today is all about pleasing prospective customers and enticing new business. In a competitive climate this seems more difficult with customers that are more sophisticated than they perhaps used to be. Creating eye catching, attractive visual aids for your retail space will help enhance a retail experience for your customer that they wont forget.

Reduce Energy Costs

A few years ago LED was essentially new technology which was reflected in the higher up front cost of replacing halogens to LED lights.

However LED costs are falling vs. replacing traditional halogen light bulbs vs. the miraculously rising energy costs. The New York Times posted in March this year that halogen light bulbs actually waste electricity by converting just 5-10% into light and the rest as heat. By comparison, LED’s convert as much as 60% of electricity into light. LED bulbs also have a lifetime of 10,000 to 25,000 hours of light, compared to the typical 1,000 hour lifetime of a halogen bulb.

By opting to use LED bulbs in your illuminated signage, you are using a more efficient light bulb and are guaranteed reduced energy costs and reduced replacement costs. The bulbs we use come with a lifespan guarantee of between 7-10 years.

LED’s are more economical and are far more readily available for use in a wide variety of sign making situations. LED bulbs come in a malleable strip that will accommodate the design of your commercial retail space as well as the prospective design of your illuminated signage. Compared to neon and fluorescent glass tubing, the applications of LED lighting are endless.

Safety Solution

You will find that LED light bulbs are also far safer than traditional bulbs. They emit less heat on the surface of the bulb and are less likely to be the source of a fire risk to your commercial/ retail space if they fail. Traditional bulbs are known for sporadically exploding, causing a fire hazard, whereas LED’s ‘fail slower’, essentially becoming dimmer over time. LED’s are encased, creating a protective coating. In the case of breaking an LED the glass wont shatter.

If you are looking for illuminated signage or have an idea of how you would like to incorporate illuminated signage into your operation then let us know. Our fabricators will be more than happy to liaise with you to find the best method for creating your bespoke illuminated sign.

illuminated-retail-signage


Illuminated Signs – the salesman that never sleeps

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Illuminated Monolith night and day

 

In our last post on preparing your signage for the winter period, we touched upon the great advantages that illuminated signage can yield for your business throughout the year – especially during the winter. As the days are shorter and we’re in the dark for longer, it is important for you to stand out and get noticed.  With this in mind it is important to consider the options available for illuminated signs and how to get the best value out of them.

Neon and Fluorescent Lighting

Traditionally illuminated signs were produced using both neon and fluorescent tubing however these materials were not without fault.

Neon signs are produced by crafting and bending delicate glass tubing into the required design.  This is then illuminated by a means of a high voltage ionizing a purified gas mix.  This type of sign requires significant power to run and will require even more as the gas becomes depleted.  Components of the signs can also experience burnout because of the high voltage needed and unfortunately have been known to be the cause of fires and therefore a fire switch is an essential part of the installation.

Fluorescent bulbs are typically straight components making them ideal for backlit displays and similar signs but not very useful in illuminating signs other than simple square or rectangular shapes. Fluorescent bulbs provide greater benefits than using traditional incandescent lamps producing both more light and emitting less heat. An issue with fluorescent bulbs is their decreased efficiency in adverse weather conditions limiting their use outdoors.

LED Lighting

LEDs are more becoming increasingly economical and more readily available for use in a wide variety of sign making situations.

There are differences in the lighting effects between the different types of bulbs and it is important to understand these differences when considering the best solution to meet your needs.

There are a number of advantages that LEDs have over traditional lighting for your illuminated signs. Firstly they last a lot longer than traditional lighting.  The bulbs we use come with a lifespan guarantee of between 7-10 years.

Secondly they are much, much, cheaper to run than traditional lighting as they use a lower voltage which can provide great cost reductions over the lifetime of your sign. Bear in mind, however, your initial investment will be more than you will pay for fluorescent bulbs but probably much less than you would pay for a complicated Neon sign.

Thirdly because LED’s emit very little heat compared to traditional bulbs they are generally much safer and less likely to fail (or burst into flames) due to heat build-up.

LEDs and Illuminated Signs

The total cost of lifetime ownership of LEDs makes a very attractive investment. Due to the increased lifespan of LED bulbs, there is less need for on-going maintenance. Because LEDs are much smaller than ordinary bulbs or neon tube, and they come on flexible cable, LEDs offer a far better way of illuminating smaller letters in your signs or curved shapes.

When installing your illuminated signage, there are a number of techniques and design effects to help further increase the impact of your sign.

A variety of colours can be produced using LEDs as the colour is controlled through the voltage.  This also means that the colours can be easily changed through a simple electronic controller and set to a timer or a light sensing Passive Infrared (PIR) sensor that will ensure that when the sun is out, your sign stays out as well.

Illuminated signs are becoming a far better investment than they used to be so, if you have an idea for an illuminated sign for your business or operation, then please get in touch and we’ll be more than happy to ensure we turn your bright idea into a bright new sign that will help you get more customers round the clock.

 


Preparing your signage for the worst of winter

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Although we’ve had a relatively mild November so far, winter is very nearly upon us.  Office chatter has been filled with worried flashbacks to last winter and the terrible conditions we all had to deal with.  With this in mind, it was decided that people might benefit from a number of posts relating to signage and the winter months.

To kick things off, we are going to cover ways in which you can prepare your exterior signs for the winter season.  With winter comes the risk of high winds, weeks of snow, low temperatures and heavy rain.  There are a number of signage solutions that could be affected by such conditions and it is important to prepare accordingly.

Street Signs

Issues regarding street signs can usually be solved with a bit of common sense.  As the days are getting darker you should make sure you place them somewhere so they are easily visible to prevent accidents and damage.  If you are using ‘A’ board style signs make sure that they are set up correctly to ensure maximum stability in windy conditions.  If possible, securing your signs to something may help them to stand up to harsh conditions and avoid incidents.  In the case of swing signs, they will usually come with a base that can be filled with either water or sand and if being used, should be properly filled to keep them secure.  Obviously, if conditions are at their worst, to protect your investment the best option is to keep your signage indoors until the weather improves.

Banners

Banners can be quite high risk in adverse weather conditions.  They can become dangerous in high wind conditions if they have not been properly secured and come loose.  It is advised in such conditions, larger banners should be taken down to reduce risk.  When securing your banners, another tip is to use you good quality bungee cords instead of cable ties to reduce the chance of it breaking free.

Post and Panel Signs

Larger signs such as post and panel signs can take a real beating in windy conditions.  To avoid structural damage to this type of sign, it is important to make sure they have been cross braced to strengthen the frame.  In some instances it may also be appropriate for an additional post on the frame for improved stability of larger signs.

Illuminated Signs

Illuminated signs are great during the winter months as the lighting really helps your signage stand out.  Winter in the UK generally means lots of persistent rain and it is therefore important to make sure your illuminated sign is properly sealed to avoid water damage.  You should also make sure that your lighting is set to reflect the short winter days, having the illumination on earlier in order for your sign to have the greatest impact.  Sensors are also available to automate the lighting to help you adjust the illumination for when it’s required.  With this in mind it is also important to check that all your lighting is working properly – nothing says unprofessional more than a half lit sign.

Cleaning and Maintenance

In winter, signs can get dirty quickly so it is important to regularly maintain your signage to send positive signals and provide the right impression of your company.  In the case of illuminated signage, dirt and grime can decrease the lighting effect by as much as 30%!  A great way of cleaning and protecting your signs, especially for stainless steel, is to use some WD40 or even some Johnsons baby oil to have them looking their best.

You can plan for all possible situations and sometimes something happens that is out of your control.  In situations where your signage is damaged due to weather conditions or other factors such as vandalism, EVM provide a call-out service to help you return your signage to its original condition.

If you are looking for signage or just want some advice, we can help.  Also if you have any of your own suggestions, feel free to add them in the comments below.