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Archive for August, 2011

What is Visual Marketing?

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We at EVM brand ourselves as a visual marketing company (clues in the name!); we thought it would be best to explain just exactly what we mean by this and have produced this blog post to help get to grips with the key principles.

Visual marketing is essentially marketing techniques that promote a message using visual media and are required to promote and sell a product or service. Visual marketing can be used effectively to deliver your message to your target audience and is engrained into all your marketing activities.

These techniques are most commonly used in creating brand awareness by major organisations through a logo, based on a memorable and appropriate design, used to stick in the consumers mind. Some famous examples can be shown with McDonalds and their golden arches, the Nike Swoosh and the Apple logo. These visual messages help to produce high brand awareness, which leads to high market penetration, customer loyalty and increased sales. With ever increasing competition in markets it is becoming increasingly important to get your visual marketing correct!

Using visual marketing to help with building brand identity can be done through a number of different ways – it appears through your company logo, signage, vehicle graphics, reception areas, exhibition stands and many other visual cues. These materials must create an image that is unique, appropriate, consistent, professional, and persuasive in order to have the biggest impact.

Any organisation can benefit from having an effective visual marketing offering that can help to increase awareness; it doesn’t matter what industry you are in, if you are a small shop, large public sector organisation or an international property development company, having the correct strategy for your visual marketing can bring excellent return on investment. This can be implemented professionally and in an intelligent way, through a variety of different channels as discussed above and can fit into every aspect of your marketing. Get involved now and see what kind of improvements it can make to your business.

Hollywood comes to Glasgow – no small thanks to EVM

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World War Z blockbuster and Brad Pitt hit Glasgow later this week. Everybody’s talking about it and because we’re ‘Weegies’ we don’t mind the minor irritation of not being able to get anywhere in the City for a week – hey, that’s Hollywood baby ! EVM got the call to take down our giant banners on George street for our friends at City Building LLP City ‘cos Glasgow is supposed to be yikes, Philadelphia! No problem for us though – we’re blacking out the scaffolding so the post production team can get to work on their breathtaking CGI’s – hope they don’t notice our logo till the credits begin to roll ! Let’s do lunch Brad.

Joe Rafferty returns to EVM

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House builder’s ‘heart throb’ Joe Rafferty returned to EVM this week as Business development Director after an absence of nearly 18 months. He’s glad to be back and we are a pleased too. Under Joe’s expert guidance and assistance of (expert) colleague Kevin, we are now supplying and applying specialist films for glass and windows to tackle solar heat reduction and the odd bomb-blast, wow! We are also entering the world of creative manifestations – whatever will we think of next!

For those unfamiliar with the different types of specialist films can get a better insight over at http://www.evm.co.uk/window-graphics.

EVM, the virgin bloggers – don’t worry we’ll get the hang of it

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Welcome to our brand new blog – we’re determined to make it fun as well as supplying a regular stream of useful nonsense about the world of EVM – Glasgow’s most exciting visual marketing company. If you want more ‘VisAbility’ for your business you’ve come to the right place. Enjoy the ride…