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Improve your Advertising with Window Graphics

Is it just me or is the weather over compensating for 2012’s ‘Wettest Summer in 100 Years’? (I’m not complaining!)

The great thing about the long summer nights- especially when the sun is blazing, is that my tolerance for city traffic vastly improves, and I find myself taking the opportunity to gander around Glasgow’s City Center as I make my way home to start the BBQ.

 

What’s noticeable is that most/ if not all commercial spaces in Glasgow each have their own polished, fret cut exterior signage as their primary tool for reminding customers that they are still there and their doors are open so come on in. The fact remains that exterior signage is the number one mechanism for attracting new business and without it you deem yourself invisible.

 

However as I approach a set of traffic lights, my attention is caught by 10 foot high floor to ceiling branded window graphics, and soon the realisation that exterior signage as a marketing tool certainly isn’t the be all and end all. Competition on the high street remains and businesses need to find alternative ways of advertising themselves so that their message is not lost and forgotten amongst everyone else. Today’s sophisticated customers wont be duped into entering your premise based on the installation of signage alone. Customers are looking (subconsciously) for targeted messaging geared specifically for them so that when they decide to enter your commercial space they are more confident that you have the right products and services for them making it worth their while.

 

Window graphics are a solution for creating eye catching visual messaging that customers are more likely to notice, engage with and remember. For marketing purposes window graphics can be used as manifestations to apply branded images or designs onto glass windows in retail, commercial and health care environments. Window graphics as a marketing tool is most effective if your commercial space has larger windows which allows a greater area for messaging and branding opportunities.

 

Window graphics are considered a “retrofit” product in that it is applied to buildings post construction. They pose massive advantages for commercial environments in that window graphics can be installed on a temporary and flexible basis. If your company has a specific campaign that it needs to promote for a concentrated period of time then window graphics provide an alternative to the higher investment costs of exterior signage and thus a likely better return.

 

If you are interested in considering window graphics for your business the first step is engaging with a window graphics specialist who can advise on how best to incorporate window graphics to your business. EVM are an experienced and professional Signage and Interior Fit Out company with the latest 3M training and UV cured inkjet processes to ensure that your window graphics are installed correctly with the highest quality and professional finish that your business requires.

For more information on Window Graphics visit the EVM Website.full-colour-tune-hotel-window-graphics

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Illuminated Signage (Part 2)- Indoor Edition

In previous blog posts, EVM highlighted the effectiveness and growing interest in LED Illuminated Signage. Especially in the dark and dreach winter months we noted that outdoor illuminated signs present a great opportunity to attract the extra attention your business requires.

Whilst outdoor illuminated signs serve a primary purpose, it is important not to forget about the use of Indoor LED Lighting and the benefits that it can bring to your commercial space or indoor signage and displays.

Increase Brand Identity

A key point to consider is the effect that lighting can have on your marketing and communications strategy. The obvious aim of any retailer is to create a brand that is unique within the competitive space, with a memorable brand message that lasts.

More specifically, by simply incorporating indoor illuminated signage or lighting areas to your commercial/ retail space you automatically enhance your brand identity and the brand message you wish to relay to your customers. Colour schemes that resonate with your band and the visual effects that LED lighting can create can help tie together all aspects of the message you want to deliver.

Retail today is all about pleasing prospective customers and enticing new business. In a competitive climate this seems more difficult with customers that are more sophisticated than they perhaps used to be. Creating eye catching, attractive visual aids for your retail space will help enhance a retail experience for your customer that they wont forget.

Reduce Energy Costs

A few years ago LED was essentially new technology which was reflected in the higher up front cost of replacing halogens to LED lights.

However LED costs are falling vs. replacing traditional halogen light bulbs vs. the miraculously rising energy costs. The New York Times posted in March this year that halogen light bulbs actually waste electricity by converting just 5-10% into light and the rest as heat. By comparison, LED’s convert as much as 60% of electricity into light. LED bulbs also have a lifetime of 10,000 to 25,000 hours of light, compared to the typical 1,000 hour lifetime of a halogen bulb.

By opting to use LED bulbs in your illuminated signage, you are using a more efficient light bulb and are guaranteed reduced energy costs and reduced replacement costs. The bulbs we use come with a lifespan guarantee of between 7-10 years.

LED’s are more economical and are far more readily available for use in a wide variety of sign making situations. LED bulbs come in a malleable strip that will accommodate the design of your commercial retail space as well as the prospective design of your illuminated signage. Compared to neon and fluorescent glass tubing, the applications of LED lighting are endless.

Safety Solution

You will find that LED light bulbs are also far safer than traditional bulbs. They emit less heat on the surface of the bulb and are less likely to be the source of a fire risk to your commercial/ retail space if they fail. Traditional bulbs are known for sporadically exploding, causing a fire hazard, whereas LED’s ‘fail slower’, essentially becoming dimmer over time. LED’s are encased, creating a protective coating. In the case of breaking an LED the glass wont shatter.

If you are looking for illuminated signage or have an idea of how you would like to incorporate illuminated signage into your operation then let us know. Our fabricators will be more than happy to liaise with you to find the best method for creating your bespoke illuminated sign.

illuminated-retail-signage

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Making the Most of Your Office Signage

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perspex-plaques-vickers-creative

Last year Lee Vickers, a self employed graphic designer and founder of Vickers Creative in Glasgow’s West End approached EVM to help him produce three perspex glass plaques for a shared office space near Charing Cross.

Within a week of placing the order, EVM was able to produce direct to substrate printed perspex plaques for Lee that would bring together all three businesses under one uniform door sign.

The plaques produced are a great illustration of what can be achieved through office camaraderie when making a decision on how best to make your business visible in an environment that is shared with others.

The proposal was to print three uniform direct to substrate plaques using our VuteK Printer to display each of the businesses three branded logos. By printing direct to substrate with UV Cured Ink we can guarantee the durability of the three plaques than otherwise achieved using normal printing procedures.

Visit, Vickers Creative http://www.vickerscreative.co.uk/ for any info or requirements on freelance Graphic design.

(And if you are a cycling enthusiast don’t miss out on Lee’s Twitter feed @VickersCreative !)

 

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Why Signs Can Be Dangerous and Ruin Your Reputation

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bbccamdenSigns need to look good but also need to be safe and not endanger members of the public or the sign erectors installing them.

Two very serious incidents reported in the national news over the past few days highlight the issues.

A young man lost is life when a large shop fascia fell on him in North London and a sign erector was severely burned when he hit a high currency electrical cable when installing a site sign in the South of England.

Unpredictable weather adds further danger to the issue. The Met Office have once again issued an amber warning in parts of the UK with strong winds of up to 80mph expected this week. Storm damage to building infrastructure, fascia signs, flags and poles can be hazardous if orderly care during installation as well as provisions put in place for sign maintenance are not carried out.

For sign buyers and for sign installers a duty of care is required to members of the public and employees. The Corporate Manslaughter and Corporate Homicide Act 2007 is a landmark in law. For the first time, companies and organisations can be found guilty of corporate manslaughter as a result of serious management failures resulting in a gross breach of a duty of care. The Act makes it very clear that every possible effort is made to minimise risk to individuals and the consequences for not doing so for the leadership of organisations means severe penalties not to mention a loss of reputation and trust.

When buying or having signs erected it pays to ensure your sign contractor is fully accredited for robust and certified Health & Safety practices. There are several national Health & Safety schemes available to sign makers as well as approaches to assessing risk and methodologies prescribed by the Health & Safety Executive which are all designed to avoid the unnecessary tragedies of recent days.

Glasgow based sign maker EVM makes Health & Safety in the workplace and on-site its biggest priority. EVM believes that sign makers and sign buyers must be held accountable for the risks and the price for negligence in specifying and installing signs.

For more information on EVM’s commitment to Health & Safety read about our accreditations via our website. http://www.evm.co.uk/about/iso-accreditations

(image available via BBC News http://www.bbc.co.uk/news/uk-england-london-21234216)

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Extreme Weather Conditions – EVM Sign Maintenance and Safety Service

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With the extreme weather conditions over the weekend set to continue, the Met Office have issued an Amber Warning across Scotland with expectations of flooding and severe gales.

As a contingency, EVM offer sign maintenance services all year round and will be particularly attentive to your needs during severe weather conditions that may cause disruptions to your business. If the winds do affect any of your signs, please be assured that we are standing by to retrieve these within 4 hours of you reporting the damage to us, with the view of reinstating them to full order as soon as weather conditions allow.

If the weather reaches a point where the Met office issues a Red Alert warning we will provide you with an emergency hotline for emergencies out with our normal working hours. In the meantime please contact us on usual office number at 0141 554 2000 for assistance. When you call please have the post code of the location you wish us to attend and details of the damage or incident concerning the signs or hoardings thereby enabling our teams to reach the area concerned with the minimum of delays.

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